Richard Branson Prize for Reducing Green House Warming

Richard Branson has recently announced the $25m Virgin Earth Challenge. This a scheme to reward anybody who can make a signficant contribution to reducing global warming that is both cost effective and also enables us to keep flying (including on Virgin Planes) To win the prize the participant must be able to prove that they are able to make a significant contribution to the removal of greenhouse gasses which will last for up to 1000 years.

It is a shrewed move with many environmentalists correctly pointing to aircraft emissions as being one of the worst pollutants in terms of CO2 gasses.

It is worth noting that Virgin as of yet do not match BA in their carbon offsetting schemes.

Virgin's current contribution to reducing greenhouse gasses from its flights includes, amongst other things, removing empty champagne bottles from the flight before take off (reducing weight saves fuel)

His initiative received enthusiastic support from former president of America Bill Gates.

See article at Economist on Virgin

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Perma Link | By: T Pettinger |


Blogger johnji said...

These guys claim there is already a way to do it, and speculate how they will split their winnings when Richard Branson calls: Th e Speculist.

February 19, 2007 at 2:20 PM  

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